What is a Digi-Pak?

Definition - It is the packaging on a CD or DVD made of most commonly cardboard and placed inside a plastic cover. They more often than not are pictures of the artist or something to do with the name of the album and have the artists name, album name, track listing and bar code on them.

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What identity is being created for the following artists? Is the genre apparent?

From this One Direction digipak they are portrayed as a stereotypical boy band as they seem to show alot of homo-eroticism in their pictures. As they are a boy band you can hazard a guess at the genre of music will be very close to pop.

In this Killers digipak they seem very dark and rough but also smart similar to what we have been looking at for our genre this corresponds very well to the conventions of a alternative rock band.

In this Robbie Williams digipak the genre is alot less apparent than in the other ones previously however it seems very mellow and calm because of the warm colours used in it suggesting it is going to be something along the lines of a pop album.

This Katy Perry digipak seems very colourful and vibrant suggesting it is a very pop like album however because of the mise-en-scene there is a suggestion that there could be a little old-fashioned twang to the album.