From the audience research I have done I have found out that it is often the image and style of the band that is liked about them however they can be a little samey. Also from this research the general view on the narrative fitting the genre is that they think they go very well together as often the songs tell storys that can be shown as a narrative.
I also found this webpage which shows details of research about the target audience for the genre of alternative rock and information about their age, gender, ethnicity, social background and much more.
https://infogr.am/Target-audience-research-analysis
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