Andrew Goodwin & Intertextuality
This is a reference to the fact that some music video made make very clear and some very unclear references to other forms of art. This could be very useful to add into our video as it allows the audience to engage with the video its self more.
Example - Taylor Swift - Love story, the whole song is a reference to Romeo and Juliet.
Todorov
This theory is all about linear story telling how the is equilibrium and then dis-equilibrium and then finally a new found equilibrium. This allows the story to flow very well and makes it very simple and easy to understand making it so that it appeals to a wider audience.
Example - Could not think of one will add when found
Levi-Strauss
This Theory boils all media texts down to a binary opposition such as strong vs weak or bad vs good which allows the audience to connect with one side and become more invested in the video which is a great thing to use when try to get the audience to be engaged.
Example - Eminem - Not afraid is a clear representation of the struggle between the aritist himslef and the world around him.
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