Jake Wynne's Tips
- The video should have at least 100 cuts otherwise it will seem slow and boring.
- Use straight cuts as fancy animations can look tacky and be distracting.
- Film from as many different distances and angles as possible to create depth and variety
- Use lots of close-ups as they are very effective.
- Use a slider motion of performances with the camera for depth and very interesting camera angles.
- Utilise the whole day - make the most of the natural changes in lighting and involve the timing of the day within the narrative
- When editing, synch up and perfect the performance shots first (multi-timeline) then add in the narrative
- Get the whole picture right first then edit tiny details
- The music video should build throughout - there should show a sense of progression
- Film each shot with the length of the whole song
- Film lots of shots of each individual band member as this will be much more interesting than one static shot.
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