Evaluation Q3

Evaluation Question 3: What have you learnt from your audience feedback?

. Define your audience by their demographics:

When defining my target audience i had to look at 5 main areas:

• Age
• Gender
• Sexuality
• Social Class 
• Likes and Dislikes

During my research I found out that most people in the age range of 16-25 listen to alternative rock music meaning that this would be my target age range that would allow me to make most sales and revenue if my product was to go on sale, another advantage about this age range is their activity on social media as this would allow the music video, website and digipak to spread around the internet via twitter, facebook and other such websites. As I will be focusing within this age range I then looked into which gender being male or female listened to alternative rock the most, I factored sexuality into this research allowing it to be more in depth and detailed to refine my audience. The results I got from this were not what I had expected as I found that gender or sexuality made no difference to people who listen to this music it seemed an even split of the people I asked and the sexuality of the people involved didn't seem to affect if they listen to it or not. However as my results where inconsequential i then looked at NME magazine and their demographic as they are a very alternative rock/indie based magazine and it lead more towards males being the target audience with around 66% of the people reading the magazine identifying as men. Next looking into the social class of the people who listen to this music I saw that a majority of people listening to this music were students so either still relying on parents, small income from part time jobs or student loans. This I believe didn't affect the production of my products as I would not be selling it to anyone however it would be something I would consider if I where to. Next I looked through their likes and dislikes, focusing more on the likes to see what I needed to put into my product. I found this is what they seemed to enjoy:

• Going to Gigs
• Socialising with friends
• Shopping at places such as Topshop/man Urban Outfitters, H&M, Asos, Monki, Rokit, HMV and charity shops.
• Likely to be involved practically with music.

I felt it was vitally important to define my target audience as it would allow me to focus down what I would add into my work to make it best appeal to the audience through the lyrics, costume, location and imagery.

2. Evaluate your methods of gathering feedback:

Audience feedback within the music industry as well as many others is crucial to the development of products to improve and better them to reach a wider audience, and with a wider audience then more money and with more money more room to expand and reach rather and wider, generally improve to companies profits and size of their audience. There are many ways in which to gather this feed back including:

• polls
• comments
• social media

Polls are a great way in which the audience can interact with the artist and help make decisions about the product they will be receiving allowing them to to help the artist cater to what they want. Comments are one of the best ways for the audience to interact with a specific product on youtube or vimeo leaving positive or negative feedback allowing the artist to improve and make a better product or carry on doing the same for the audience to enjoy. Finally there is social media such as twitter or facebook allowing audiences not just to interact with the artist about a product but generally interact which makes the audience feel closer and more in touch with the artist making them more relatable and therefore attracting more people to them and their products.

3. Audience feedback that you've collected at different stages of the production.

http://a2mediaportfoliojoshbellas.blogspot.co.uk/2015/09/pitch-feedback.html

http://a2mediaportfoliojoshbellas.blogspot.co.uk/2015/11/rough-cut-video-feedback.html

From our audience feedback we had received on out pitch idea we found out that our narrative idea of a young boy not being accepted by a girls farther was very suiting to the song and that our theme of the colour red was a brilliant idea of how to show he was different from the family. We found that we would have to make it very apparent that the red is a bad thing to begin with to allow the audience to realise what the significance of the red is and how it has implications on the story. Once we had considered this feedback and then created our video and received feedback upon that too. The main focus of feedback for our video was not that anything to do with the theme and genre was wrong but that some of the technical details such as lip syncing and colour correction was wrong, this lead me to change these parts of the video to the best of my ability by improving my editing as well as covering mistakes in filming by editing them out of the video completely of covering them with affects.

4. Final Feedback

My final product was received very well in my opinion with very little negative feedback, the only thing I was told I could improve was the colour correction as when I took all the colour out of the video and added the red back in some of the coloration of peoples skin and items in the back ground appeared very prominently so to improve next time i would think more about the objects in the background of shops and for the colour of peoples skin very white based makeup could solve the problem as it would not be noticed on the black and white video but would stop the red of peoples faces coming through within the colour correction.